Top 5 Social Apps Performance in Ghana Q1 2022

The first quarter of 2022 saw notable activity among the top social apps in Ghana, with trends varying across downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides insights into the performance of the top five social apps on a unified platform.

TikTok showed a robust presence in Ghana. Weekly downloads peaked at around 504K in the week of January 3. Revenue saw a steady increase, reaching approximately $5.4K by the end of January, before slightly declining to about $4.2K by the end of March. Active users remained strong, starting at roughly 3.7M and ending the quarter at around 3.3M.

Bigo Live - Live Streaming App had varied performance metrics. Weekly downloads consistently increased, peaking at about 1.2K in late February. Revenue saw fluctuations, with a high of approximately $2.1K in mid-February, before dropping to around $447 by the end of March. Active users grew steadily from around 3.8K at the start of the quarter to nearly 4.7K by the end.

Familo: Find My Phone Locator experienced a decline in downloads from about 8K in late December to roughly 2.8K by the end of March. Revenue showed a downward trend, starting at approximately $612 and ending at around $450. Active users also saw a decrease, beginning at roughly 20.3K and falling to about 16.3K.

Who - Live Video Chat maintained a steady number of downloads, peaking at around 5K in early January. Revenue remained relatively stable, with minor fluctuations, ending at approximately $180 in late March. Active users initially increased from about 9.9K to 18.6K by mid-January but gradually declined to around 9K by the end of the quarter.

Unlimited Texting, Calling App saw a consistent rise in weekly downloads, reaching about 514 by the end of March. Revenue peaked at approximately $459 in early February but decreased to around $289 by the end of the quarter. Active users increased steadily from roughly 2K to about 2.5K.

For more detailed insights and data, visit Sensor Tower.